| 
| Branded apparel & promotional products are an invaluable part of any coordinated brand name, program marketing or employee award campaign. The usage of such products ingratiates the 'human element' necessary to energize optimum results from any marketing effort.
Brand advertising can be categorized as a two frequency, two stage process: 1. low-intermittent
2. high-perpetual
The low intermittent Advertising Impression Frequency (AIF) begins with traditional marketing mediums such as the following:
● Event sponsorship
● Conferences, trade shows
● Signage, ad print
● Media including web advertising
These advertising mediums employ an indirect marketing psychology whereby the consumer is exposed to a low frequency message without, in some cases, a conscience participation. The exposure frequency is intermittent and externally induced by an involuntary choice of the consumer.
These indirect methods of advertising tend to initiate preliminary traffic to business and organizational facilities. This intermittent form of advertising is supported by McGRAPHIXINC through customized product productions such as the following:
● Embroidered apparel for organization representatives
● Exhibit displays, table banners, lanyards for conference and trade show
advertising
● Padfolios, writing instruments, briefcases & computer backpacks for face to
face business
The brand AIF will increase vociferously when the consumer 'decides consciously to partner' with the process, to personalize the brand message through attainment. This bridge of participation, this high-frequency advertising vehicle is the Promotional Product. This partnering action initiates the consumer's acceptance of the brand and the image it conveys.
This form of advertising is supported by McGRAPHIXINC through customized product productions such as the following:
● Awards
● Screen printed apparel & towels
● Embroidered caps and sport bags
● Technology devices
● Drinkware
● Sports products
● Safety and personal care items
● Games & toys
The result is an accepted advertiser's message leading to a perpetual impression being repeated over and over in the consumer's home, work or travels. For a complete industry report, reference the Industry Impressions Study under Promotional Products Overview section of this site. |
