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| OVERVIEW
McGRAPHIXINC partners our embroidery and screen printing facilities with
the largest collection of decorative apparel available in America. In the branded apparel section of our site, we link our clients directly to our supplier websites. This provides 24/7 access to the largest inventory of branded apparel available anywhere.
McGRAPHIXINC brings you more options for more seasons...
● (4,000+) distinct brand name apparel items
● (48) Brand Labels
● (18) Apparel Categories
● (7) Separate and Distinct Online Catalogs
● High quality productions
● Significant inventory options to meet most budget targets
● 'Still' Tax free
BRAND POWER
From uniforms and dress codes, to incentives and giveaways, logoed apparel has become an integral asset in an organization's branding efforts. According to Kathryn Ricker, a statistician with the Educational Testing Service in Princeton, N.J., she states, "If someone is nicely dressed and looks well put-together, we have greater confidence in their abilities even before they have said a word."
Corporate apparel gives companies the opportunity to extend a brand and gain interaction," says Dave Bibby, senior marketing lecturer at American University. Along with a variety of other promotional products, it can provide creative solutions that maximize marketing strategies. "Having a uniform shows how important branding is to a company." As branded clothing has the ability to express who we are and what we represent, staff dressed in corporate apparel must be informed about the overall marketing message of a company. "A good company would induct employees into what the brand message is all about and, as a result, they feel part of the company and take pride in what they do," Corporate apparel provides staff with authority while acting as ambassadors for the brand."
Clients are very aware of their corporate identity and want to project the best possible image. They expect high quality, fashionable, durable and cost effective solutions." If a company wants its brand to be remembered then good quality, stylish and fashionable clothing can make a massive impact."
BRAND ON BRAND AFFILIATION
Proof of the pervasiveness of brand consciousness in the consumer market can be found all around us. Children recognize logos before they can read, and pop artists worship brand names in their music the way folk singers in the 1960s and '70s worshiped sunshine.
Organizational clients are brand conscious and are moving to high quality apparel with brand images. Companies want to identify their brand with nationally recognized and admired brands. Corporate gifting and employee recognition carry extra value when co-branded with recognized brands like Adidas, Columbia Sportswear, Nike or Champion.
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