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| OVERVIEW
Promotional Products outperform television, web, radio and print advertising as the 2nd most cost-effective advertising medium available.
Among Industry Surveys, consumer results indicate the following:
● 84% remember the advertiser brand on a product they receive
● 42% have a more favorable impression of an advertiser after receiving a
promotional product
● 25% indicate they're more likely to do business subsequent to receiving an
advertiser promotional product
● 62% have done business with an advertiser after receiving a promotional item
● 81% of promotional products were kept because they were considered useful
● 75% retained their promotional items for about (7) months
● Among apparel type items, bags were reported to be used most frequently,
with respondents indicating usage of their bags (9) times on average per month
● Bags deliver the most impressions, with 1,038 impressions per month
● The average cost-per-impression of an advertising specialty item is $0.004,
making it less expensive per impression than nearly any other media
According to Nielsen Media data, the CPI for a national magazine ad is $0.033; a newspaper ad is $0.0129; a prime time TV ad is $0.019; a cable TV ad is $0.007; a syndicated TV ad is $0.006; and a spot radio ad is $0.005; Promotional Products $0.004; Billboard advertising $0.003.
These statistics conclude that marketers get a more favorable return on investment (ROI) from promotional products than any other popular media, except billboard advertising. With a very low cost-per-impression, high recall among those who receive promotional products and increased intent among recipients to make purchases from the advertiser, promotional products are a top rated advertising medium.
For a detailed copy of this PowerPoint industry report, click on the following link: Industry Impressions Study
THE TOTAL DIFFERENCE I.
At McGRAPHIXINC, we use our website as a precision tool to bring our clients the best of the branded apparel and promotional products industry. Functionally, we do this by linking our website directly to the industries 'top' suppliers via their online catalogs. This industry unique level of transparency provides 'real
time' information to our clients in the following areas:
● The complete supplier product inventory
● Newly introduced products to the marketplace
● Discounts and discontinued items
● Navigational aids with price target capability
This industry recognized group brings to the marketplace an extensive line-up of popular and quality oriented product offerings providing functionality, impression quality and schedule reliability.
THE TOTAL DIFFERENCE II.
McGRAPHIXINC.com vs. Web Based Promotional Product
& Discount Companies
Online discounted promotional product companies are members of the
'same industry affiliations'. They, like McGRAPHIXINC, are considered distributors of promotional products. They cherry pick items from the industry, buy in bulk and push the items as their own. This reduces buyer options, places client service and pre-production management into a diminished role, while simultaneously eliminating peer to peer professional consultation support altogether. Mixed messages on total price and hit or miss issues on quality are not uncommon. In summary, there are thousands of promotional product distributors; not all of them are good.
Other distributors with a website present the promotional products industry in it's totality, via an association based 'standard' website. This generic site brings the whole database of supplier products (400,000+) to the table. Seems okay until one realizes that there are 4,000+ promotional product suppliers out there and not all of them are good.
This is why we work with a only the best suppliers in the industry; to bring professional high quality and reliable service to our clients while reducing our headaches. It's work now for over (25) years.
What does one do if you have a problem? Who do you contact?
Our clients deal with director level representatives with over (25) years of industry related experience. Decision making capability rests with them, not at some supervisor level.
We handle the initial client communication and take ownership of the project all the way through delivery. Subsequent to the gathering of all 'relevant' information, budget costs are defined precisely and delivered directly.
Our clients know their business and the necessities for success. We know our industry and how to manage it for production success and on-time delivery. Accuracy, quality, timeliness and problem resolution - many online companies have a system, McGRAPHIXINC has experience, knowledge, independence, reliability and is professionally inclined.
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